The product accounts for 98% of Brazilian fresh citrus shipments. Sales grew in retail, a pandemic-driven movement.
Disclosure / Andrade Sun Farms[/ pie de foto]
Since the coronavirus pandemic began, vitamin C-rich foods are in increasing demand. Among these potential health allies, there is an oiling company grown in Brazil, Tahiti lemon. "We noticed a trend in citrus consumption. I imagine that people, when informed, looked for ways to improve this health and somehow affected citrus consumption. Tahiti lemon has a high vitamin C value and is already used for health purposes. But there's another interesting feature: it's low in calories," said fruit producer Andrade Sun < / a> Farms, Aline Andrade.
The fruit accounts for 98% of Brazilian citrus shipments abroad, according to data from the Center for Advanced Studies in Applied Economics of the Luiz De Queiroz School of Agriculture of the University of Sao Paulo (Cepea-Esalq / USP). Although Brazil is a major producer of oranges, most of the product is aimed at the juice industry, allowing Tahiti lemon to easily lead the country's fresh citrus exports.
Despite the growing demand for variety in retail, market fluctuations make it difficult to assess the exact reason for the increase. "We realized there was an increase, but we couldn't identify when it was, because there was a consumer migration. In certain weeks, between 20% and 30% more were sold," An[en el comercio minorista]drade explained about how the movement of consumption grew over certain periods and then fell.
This migration occurred due to the closure of restaurants and bars around the world. The solution was to redirect sales to supermarkets and retailers in general. According to the Brazilian Association of Fruit and Derivative Exporting Producers ( Abrafrutas ), the sector as a whole recorded an increase in home consumption.
Tahiti lemon is now the third product on the list of Brazilian fruit exports. "Overall, in the world, the demand for citrus has increased. There has been more interest in oranges, but Tahiti lemon has been exported regularly. It has therapeutic properties, anti-inflammatory effect. It is a product that experts like in preventive medicine because it has excellent therapeutic properties. We need to break a consumer paradigm," Abrafrutas project manager Jorge Souza said, about the still rare consumption of this strain in Middle Eastern markets.
The obstacle shows signs of overcoming. According to Cepea, the fruit reached a record export in 2019. "It's a growing market. Thinking about the market in Sao Paulo, Brazil's leading producer, with 70% of production, we see a growth scenario of investment in lemon planting in recent years," explains citrus researcher in<a href =" https: // cepea. esalq.usp.br/br "rel" noopener noref